SEARCH ENGINES

For an Internet researcher the first great tool is the general, Internet-wide search engine. The largest ones encompass huge amounts of data (Google at last count indexed over four billion pages, but even that isn't the entire Web or even, it is speculated, the majority of the Web). They're also your ticket to finding more general search engines and useful information collections. So as an Internet researcher the first element you must know is the general search engine. There are two that I consider major and a bunch of minor ones. They can be divided into two broad categories: full-text search engines and searchable subject indexes. Full-Text Engines Full-text engines are those search engines that try to index the entire content of a Web page. (They don't always do it because many search engines limit how much of a page they'll index. Google, for example, will only index the first 101K of a page no matter how large the page is.) That includes the title, URL, and page content. Google and Teoma are examples of full-text engines. Searchable Subject Indexes Searchable subject indexes make no attempt to index the content of a site. Instead, the name and URL of a site—and usually some kind of brief description—are included in a set of categories. Mixing It Up Now, here's the tricky part. Google, a full-text search engine, has a searchable subject component called Google Directory. Yahoo, a searchable subject index, has the option to search a full-text engine. (Yahoo's directory results are from their searchable subject index, while their full-text search matches are called Web results and come from their own full-text search engine.) But primarily, Google is known as a full-text engine and Yahoo is known as a searchable subject index. Why Have Two Kinds? Why have two kinds of search engines anyway? What is each one good for? Full-text search engines are good when you're searching for very distinct types of information—for example, quotes, song lyrics, addresses, less-famous people, lesser-known places, or complicated queries. Searchable subject indexes do not contain enough information about Web pages to answer these kinds of queries. On the other hand, the limitations of searchable subject indexes make them very useful for more general searching—when you're trying to find information on New York, for example. Or George Washington. Or other general topics. Sometimes going through a searchable subject index finds you enough material that you can then get more specific information from a full-text engine. The two types of search engines work harmoniously together—provided you know which one to use first. What They All Have in Common: Search Defaults Despite the fact that they're searching very different things, both types of search engines have one thing in common: their search default. This is important, so pay attention. When you enter a multiple-word query into a search engine and don't enter any search modifiers (like AND or NOT), the search engine has to decide how to treat your query. Broadly speaking, the search engine can do one of two things. It can decide to search so that of your search words must be included in any results—in this case it's defaulting to AND. Or it can decide to search so that any of your search words must appear in a document for it to appear in search results. In that case it's defaulting to OR. The first most important thing to know about a search engine is whether it's a full-text engine or a searchable subject index. The second most important thing to know is whether the search engine defaults to AND or OR. If it defaults to AND, you should be more thoughtful about your query words, because all query words you choose must appear in a Web page before you'll get results. If it defaults to OR, you should be sure to put + signs in front of terms that must be included in your search. You can also try to search more for phrases. How can you tell if something defaults to AND or OR? Do a search with a very odd set of words—say elderberry chiropractic snowblower brick. If you get no results (or just a few results), you're searching an engine that defaults to AND. If you get lots of results, you've found an engine that defaults to OR.

Marketing Formats & Formulas

Formats

The information, if proven successful, could be repackaged into…

• Audio
• Video
• Reports
• PLRs
• Master Rights

Yes, all of those are OBVIOUS. It makes you want to throw-up since that list is nothing more than what you would get in a free mini-course. However, the average marketer is making the process linear. They are following the plan, but not multiplying it.

Don’t stay linear, be multi-linear, so you can produce in all directions.

If you’re going to go to all the trouble to create these traffic munching sites, then multiply the results of your effort once you find out what works.

Formulas

Here what match formulas look like:

Closure Property of Addition
Sum (or difference) of 2 real numbers equals a real number

Additive Identity
a + 0 = a
Additive Inverse
a + (-a) = 0
Associative of Addition
(a + b) + c = a + (b + c)
Commutative of Addition
a + b = b + a
Definition of Subtraction
a - b = a + (-b)

Heck, if math nerds can use formulas, why can’t we??

Once you discover the recipe that works for you, write it down. Be like Coca-Cola with your business. I broke that rule with the Google example above, but it’s so obvious, no big deal.

So the formula for the Google Video is:

Video + Google + Keyword Link = Target Traffic

Now then, once you have a base formula, tweak it. Sometimes you will come up with a Dr. Pepper and sometimes a New Coke.

Here’s a variation of the original formula:

Ezine Article Link + Google Vid + Keyword Link – Target Traffic

With that formula you’re testing to see if more people will visit a video than a webpage. You could have one article that lands on your site and one that lands at Google video.

Of course you may just want to put the video on one webpage and traditional content on another and test against the two from article based traffic.

Ultimately, I might distill the formula to this:

Keyword (google or overture tools) + Traffic Avenue (ezine articles, usfreeads) + Format (video, pdf, website, mp3) + Link = Target Traffic

You should have dozens of those types of little formulas. They are not hard to develop. All you do is take your specific element (overture, ezine articles) and make it generic (keyword tool, avenue, etc.) Then tie a combination of the elements to a desired result (traffic, sales, signups)

Formulas let you cook the same way every time. As one of my business partners stole from someone, “Never do anything great once. Do it time and time again.”

Once you have your formulas you can repeat great time and again!

RSS Tips

Determine what formats that you want your RSS Feed or Blog content to be readable in. The more formats that you offer the better. I would recommend, RSS 2.0, Atom or FeedBurners “SmartFeed”. If you are using Blogger it automatically creates an Atom Feed Validate your feeds By going to www.feedvalidator.org Display the RSS feed subscribe buttons on your Blog or Website Homepage in a prominent area, either at the top of the page or in the right hand column. Put a link under your feed buttons that explains what a feed is and how to use the feed. There will be readers that don’t know what these buttons do and how to use them. Update your feed frequently with new content when appropriate. Make sure that you “ping” the RSS & Blog directories after every time that you update your RSS feed (any time you make a new post). You can do this at www.pingomatic.com Promote your RSS News feeds in your newsletter, on your website homepage, with press releases, to your email database list, etc. Submit your feeds to the major feed directories. Check that your feeds are valid at least once a month. Also verify that the feed is correct any time it is updated.

Get Found Online Using Blogs

What is a blog? A blog, or weblog, is a website that allows for regularly posted content or articles.

• Blogging is Inbound Marketing
• Blogging helps with SEO
• Blogging helps with social news and networking sites
• Blogging is permission centric

The conversation has already started, it’s time that you’re aware of it and develop a strategy for engaging in it and using it for marketing How To STEP 1: Read • Search for other blogs in your industry using Technorati.com or BlogSearch.Google.com. • Read and subscribe to blogs via RSS or email – RSS allows users to subscribe anonymously and consume content however they want. STEP 2: Comment • Contribute to the conversation via a comment. • Increase the value of the article – share an example, add a point, add a useful link, disagree, ask a question. • Why? • Engage in the community • Get noticed by other bloggers and blog readers • Get links back to your blog STEP 3: Write • Find the right blog software for you. • Blog functionality: Make sure to use your own business URL (blog.mycompany.com), not a sub- domain of someone else’s URL (myblog.typepad.com) – most blog software allows you to do this. Also your blog software should allow for email and RSS subscriptions as well as integration with social media sites. • Analytics functionality: To truly measure the success of your blog, your software should allow you to report on email and RSS subscribers over time, measure visitors and leads generated, and track search engine keyword rank over time and compared to competitors. • Support and expertise: If you are new to blogging, you may want your software provider to provide technical support, education and marketing expertise on how to succeed with your blog. • Draw in readers with your blog article titles.

• Funny: “GoDaddy’s 16-Step Checkout: Brainless Marketing At Its Finest?”
• Enticing: “12 Quick Tips To Search Google Like AnExpert”
• SEO: “Free Advertising on Google”

• On frequency: General rule of thumb is to blog at least weekly to maintain steady readership and continue your SEO efforts. Blog topic ideas:

• List of 5 ideas, trends, or thoughts
• Publish a list of links
• Take a recent experience and share it
• Answer questions you received recently
• Comment on other blog articles
• Turn a press release into a blog article

Promote your blog:

• Email friends and family
• Replace email newsletter with blog
• Trade guest articles with similar blogger
• Promote on social media sites: Digg, Reddit, StumbleUpon, Facebook, LinkedIn

STEP 4: Measure & Analyze • Track number of blog visitors and subscribers, SEO rankings, Technorati blog rank. • Measure real business results: number of visitors, leads, and customers generated by your blog.

The Niche Finding Process

This is a huge question that comes up all the time in the affiliate marketing and black hat forums I frequent. “How do I find niches?” Beginners find this particularly difficult and it really doesn’t need to be. For bottom feeding niches, people would like to just have niches handed to them. The problem with that is that if 10 other people jump into your niche and do things correctly, your income just got murdered. Thus the importance of being able to find your own niches to exploit. As you will agree once finished with this sections, nothing could be easier. Brainstorming Niches Once you’ve done this enough times, you’ll probably be able to gather more niches in an hour than you can use in a month. Here is my favorite method for brainstorming niches: Google Adwords Sandbox Tool The first thing I do is head on over to www.Amazon.com or the Yahoo or DMOZ directory. Or I search Google to come up with a directory that is related to a wide niche. If you have a Google Adwords Account, and you should, you will find a ledger called “tools”: Open it up, select “keyword tool” and then select the “site related keyword”. Enter a portal type website in the box and press “find more keywords.” You can also access this tool here.

Twitter for traffic

Branding yourself on Twitter Keep following what is happening within your field and make sure that you become known for twittering on a subject related to your site. By linking to different quality resources, people will look at you as an expert who knows where to find the best information and who shares knowledge with their followers. Your Twitter profile and reputation is just as important as some clicks. If you have a trustworthy profile you will gain more followers as your profile will look very valuable and knowledgeable. The overall effect of you only posting quality and relevant tweets will be cumulative in the long run as branding is a subtle process that occurs over time. You will become branded as an expert who provides regular insight into your topic and this will expose you to other people who are interested in your subject. Code of conduct for your tweets: ● Be helpful, useful and friendly. The more you give, the more you will receive in return. ● Do not promote your site or your product all the time. You might have gotten somebody to follow you, but if you do not provide value to them, they can just as easily unfollow you. ● Try to grab the attention of whomever is reading by thinking of your tweets as your blog article headlines. ● Make sure to make each tweet interesting and worth reading to your target audience. Post the best you can come up with and hopefully your followers will decide to click on, check out your profile and your site. ● Restrain yourself from tweeting too much about a broad range of personal topics, as many tweets might make your followers unfollow you. Use TweetStats and TwitterFriends to learn more and analyze your tweets. How to optimize the exposure of your tweets ● Use TweetBurner to shorten the URL’s you want to include in your tweets. As tweets are based on 140 characters, this will save you some space for your message. ● TweetBurner will also track how many clicks your tweets get. You can analyze which tweet structures attract your followers the most, what headlines work best, and at what time of the day your tweets get most clicks. ● Use analysis from TweetBurner with service of TweetLater to schedule your tweets to be posted at the best possible times to optimize the exposure and number of clicks. ● Experiment with repeating the same tweet twice a day with some 10-12 hours in between and analyze your results. From my experience, people do not notice that you repeat tweets and your repeat will attract attention, as many new people have logged on since your original tweet some 10 hours before. ● You can automate your tweets even more by using TwitterFeed to have your new blog RSS news feed entries automatically posted to your Twitter followers. I do not use it personally but some might find it valuable.

Internet Marketing

If you’re a traditional online marketer and are spending the bulk of your time doing any of the following well-known tactics you might be causing your business to die a slow death:

• Article Writing
• Blogging
• Social Media
• Copy Writing
• Link Building
• Getting Paid Traffic
• ecommerce Store building

If you play the slots, in Vegas or anywhere else, you’ve got a 32% chance of success. But if you’re a business owner, online or onground, you’ve got a 37% change of success, so there – see? We’ve got THAT going for us. Except, if you like horse racing, then close your business now, because playing the ponies will give ya a 41% chance of success. But wait there’s more: if you’re tired of doing a bunch of number crunching and accounting to keep your business alive – good news! You’ve only got to count to 21 in Black Jack and that gives you a 45% chance of success! Things are looking up! And if you’re a complete slacker, just throw that little ball onto the roulette table, and you’re looking at a 47% chance of success. One of the key principles is the concept of the Law Of Compounding. This Law cuts you a major break. In today’s world of Good to Great, and The Pursuit of Excellence, the Law of Compounding allows you to make changes that result in what most people would consider to be mediocre improvements to the performance of your business yet, because you’re making other changes that build upon the first, the mathematics from this law will cause your profits to double. And that’s why the program tag line is, "the system is brilliant, so you don’t have to be". Now, I don’t expect you to believe a word of any of this. I’m a skeptic too, but I run a company that’s built on testing to eliminate guesswork and skepticism by finding out the facts. So, though Paul’s credentials and track record are impressive, I wanted to see a solid test first. So, we ran one – using a couple hundred people in StomperNet, with all kinds of business models, all different sizes of businesses, and all levels of business experience. They tested the program for about 60 days. Here’s what they reported. It took them 5 minutes, 2 or 3 hours, 10 Hours…. To make $12 k a month, $20k in the first month, $100k in the first year, up $200k over last year – and remember, this is all in the midst of the rest of our economy experiencing a major melt-down. BTW, these folks didn’t get any special treatment. If anything, they got short changed because, the program they worked with didn’t have the checklists, manuals, work sheets, or the full mastermind success coaching groups that the commercially-available program contains. But the results and profits that they did get in such a short amount of time were nothing short of amazing. Actually, let me clarify that – I’ve seen big numbers that happen over a short period of time. Those examples become the poster-boy testimonials to launch entireproducts, and I know you’ve seen this kind of thing before. What I have never seen, and I’ve been doing this for 9 years, is SO MANY consistently big improvements toprofits with such a small amount of effort over such a wide range of businesses, in such a short amount of time. And that’s why I think Formula Five might end up becoming as big or even bigger than StomperNet over the next 12 months. Successful Business is NOT about how much you make, it’s about how much you keep. Like, how cool would it be to run a company that does $500,000 in revenue every year and results in $1,600 in profits He says sarcastically… 62.8% of Entrepreneurs think that the money that falls to the top line is a good indicator and validation of the success of their business model. And then, they go bankrupt. Are you judging the success of your business but how much it’s grossing? Well – Don’t do it anymore! It’s what you KEEP that matters. According to a survey from US Bank and the SBA, one of the top reasons that 62.8% of all businesses fail is lack of profits, meaning, poor or declining margins. But this is NOT one of them: Some folks think that cutting costs is the key to improving margins. There’s NOTHING wrong with efficiency and cutting waste. But in the history of earth, no business ever made a fortune by cutting costs alone. And when they slash and burn, they look for the big dollars – and tell me if I’m wrong if you haven’t eyed that adwords budget and said “Hmmm, if I trimmed a little there, and there…” A lot of people FREAK OUT when thinking about it. They go insane and start huffing that their sales will TANK and they’ll go immediately out of business. Not in a few weeks or months – immediately. If you sell a service that requires equipment in order for it to work, make sure it has a dollar value assigned to it, even if you GIVE it to the customer for no charge – like, if you sell Merchant Account Service for point of sale transaction, and the little credit card swipe machine is part of the deal, make sure your customer knows how much that’s worth. It’s the things you throw in that often add a lot of dollars in Valuizing. If you sell software or a service that requires installation on your company servers, and you include installation as part of the price – make sure you assign a dollar value to it. Why? Because SOMEONE has to pay for it. If you can show your customer how quickly their purchase is going to be FREE, then you’ve got a home-run on your hands. And I’m not talking about Free Trials. In Valuizing, you made the customer aware of the DOLLAR VALUE of what your products features are worth. When you Turn on the Total Return Engine, you’re showing the customer how much they will MAKE – just like Put-In-Your-Pocket- Profits. Again, the key concept here is DOING THE MATH for the customer. Remember, the customer is distracted, is afraid of making the wrong decision, and doesn’t have time to talk themselves into a purchase – it’s your JOB to help them find the Implicit Decision Trigger – the moment where THEY decide that this is the right purchase for them. And if you can cause an IDT to happen, you’ve got em. So, don’t skimp on the MATH. According to 20 years of data I analyzed from the U.S. Census Bureau – this is hard to believe but -- within six years, two-thirds, actually 62.8%, close to two-thirds of all businesses will fail. New businesses enter, old businesses leave, but after every six years they have cycled through, two-thirds of them are completely finished. So… That doesn’t give you very good odds. By understanding what the market is telling you and why it behaves the way it does, you can tailor your marketing and be more effective. The info I’m about to show you came from a survey was done by U.S. Bank in conjunction with the Small Business Administration. They asked a group of several hundred failed business owners “Why had they failed?” Here’s what they said – and oh, by the way, these answers are not in order of how often these answers were given, but all these answers were in the top tier of the reasons that people gave for failing in their business. One was a lack of vision and the strategy to implement that vision. So no strategy, no vision, they failed. They lacked a system for marketing and sales. Notice they didn’t say there -- no marketing and sales. They just didn’t have a systematic approach to marketing or sales. They lacked a system to monetize their clients. They might have been good at getting clients but they didn’t do anything to make repeated offers and resell them. They were trying, perhaps you are guilty of this one, to do too many things at once. They didn’t have a plan to invest profits for growth. In other words they didn’t have enough internally to grow and they didn’t have any way to get enough resources to grow. They got caught up in their day to day which means that they didn’t spend their energy building the future of their business. They do or did – because these businesses are toast now – they did everything ad hoc and didn’t follow a system, which means they made it up each time that they were doing it and they didn’t create, or stick to, action plans. These are the reasons that these people failed. I want you to think for a minute about your business and how you run it, and whether or not any of these major reasons for failure apply to you. Because if they do, you are most likely heading for trouble. Now many business owners operate with what I call a rescue fantasy. Their rescue fantasy sounds like this: If I could only just get good at that one part of my business which I don’t really know enough about… which will make the critical difference in my business… then I could get rich” Have you had a thought like that? You think that there’s just one more thing you need to know? Like, if you knew that one thing, it would all work out? But, let me ask you what are the chances that it will all work out? And, really, do you want to risk your success on that one thing? What are the odds of success… So here are the five things. You have to have a strong value proposition, which simply means that you have something that people want and you’re charging the right amount of money for it; a strong value proposition that leads to a strong pricing proposition, which leads to higher margins. Remember this, grab a pen and write it down, “Business is not about how much you sell, it’s about how much you keep.” It’s not about the revenue, it’s about the margin. Keeping that in mind may change everything you think about your business. Next, you need a continual stream of new visitors or leads or business opportunities. What else? You need to cost-effectively and consistently convert those leads into paying customers, cost-effectively and consistently. You need a way to fully monetize those customers instead of selling to them just one time. In other words you have figured out how to provide a steady stream of value to your clients and customers, in exchange for which they will give you a steady stream of money. Who wouldn’t like a steady stream of money from each one of their clients? The fifth one is a little different from the others, which is that you need to run your business in a way that’s efficiently and effectively working so that people get enough of the right things done in the amount of time you have. Working 18 hours a day is not a sustainable business. When I was in my 20’s I had a software company and we sold to international banks and I worked 18 hour days. I worked six and a half days a week. On Sundays I worked about seven hours. I called that a day off and that was okay, but when I sold that company after three and a half years I pretty much collapsed because it’s not sustainable to do that. So you want to make sure that people are able to get things done in an efficient and effective manner. And you have to have all five of these things.

Affiliate Program Directories

www.100best-affiliate-programs.com

www.1st-affiliates-online-programs-directory.com

www.2-tier.com

www.adbility.com

www.activeincome.com

www.affiliateadvisor.com

www.affiliatebase.com

www.affiliatebroadcast.com

www.affiliateknowledge.com

www.affiliatepromoter.com

www.affiliatee.virtualave.net

www.affiliatefirst.com

www.affiliateguide.com

www.affiliate-marketing.co.uk

www.affiliatematch.com

www.affiliateoptions.com

www.affiliate-programs.org

www.affiliate-programs-directory.com

www.affiliate-programs-guide.com

www.affiliate-programs-marketing.com

www.affiliateprogramlist.com

www.affiliates4u.co.uk

www.affiliatesdirectory.com

www.affiliates.searchking.com/

www.affiliate-scheme.co.uk

www.affiliateworld.com

www.associate-it.com

www.AssociatePrograms.com

www.associatecash.com

www.associatesearch.com

www.atlnetwork.com

www.bblmedia.com

www.becomeanaffiliate.com

www.bestcommissions.com

www.cashpile.com

http://www.clamins.com/revenue/

www.click2lead.com

www.clickaffiliate.com

www.clickassociates.com

www.clickquick.com

www.clickslink.com

www.dansquickshopping.com

www.easycashmaker.com

www.esponsors.ws

www.gap-online.co.uk

http://www.globalhighway.com

www.gr1innovations.com

www.hits4me.com

www.home-business-directory.com

www.home-business-search.com

www.incomemax.com

www.i-revenue.net

http://kresch.com/cgi-bin/submit99.cgi

www.LifetimeCommissions.com

www.loadedaffiliate.com

www.makemoneynow.com

www.mdpub.com/associateprograms/

www.netaffiliate.com

www.onlinebusiness.com

www.partner-programme.de

www.partnerprogramme.com

www.profitstogo.com

www.pwdnet.co.uk

www.qango.com

www.quiklinks.com

www.recurring-commissions.com

www.referit.com

www.referralincome.com

www.referralmadness.com

www.refer-me.com

www.revenuemakers.com

www.simplesite.co.uk

www.sitecash.com

www.sponsordirectory.com

www.sponsoretc.com

www.sponsorguide.com

www.startearning.com

http://www.soft-links.com/affiliateprograms/affiliateprograms.htm

www.sponsorplus.net/

www.top10affiliates.com

www.ukaffiliateprogrammes.co.uk

www.webaffiliateprograms.com

www.webimprovement.com

www.webmaster-programs.com

www.webpromotiondepot.com

Social Bookmarking Tools

Social Bookmarking is basically saving a website to your favorites, but posting it to the internet instead. Many of these sites us a “no-follow” attribute for links, but not all of them. It will help with traffic and SEO by using the tools above. Onlywire is an automated social bookmarking tool. It has 18 sites built in to it. You take a bookmarklet and add it to your toolbar in Internet Explorer or Firefox. You click on the bookmarklet and it takes you to Onlywire. Onlywire takes the URL and the title information from the page. Feel free to modify the title, as that will be the anchor text linking to your site. You then choose tags that describe the page you are bookmarking. Onlywire has you separate tags by a space, so you need to cover all your bases when it comes to phrases. I normally create one word with no spaces (affiliatemarketing) and separate with a hyphen (affiliate-marketing) to ensure proper coverage. Each tag has its own page. That page will contain a link back to your site! I recommend using 10 – 20 tags per bookmark. You need to include a description of the link in the comments box. Your description should include any valid keywords you can include, while continuing to make sense. Click on the submit button and you just created over 100 backlinks! The Socializer is a website that helps you bookmark over 50 sites. Be sure to look at each site individually to make sure you separate your tags properly. Some use commas, while others use spaces. Make sure you don’t double bookmark your sites. I keep a small post-it with the sites on Onlywire to make sure I don’t waste any time double bookmarking sites.

Outsourcing For Success

Realistically you know that you can’t do everything, right? And why would you want to do everything? Some of the jobs that I used to spend hours doing could be outsourced for a few dollars. It’s crazy!

My time is very valuable to me. I can’t ask for more time on this planet but I can always make more money. My time is so valuable that I outsource most of the work in my business and spend time doing the things that I really enjoy. Come on, you want to spend less time working and more time having fun, don’t you? Everyone does!

I enjoy the site flipping process but there are some parts that I hate doing such as writing articles and building the sites. This is two things that I outsource every single day.

Why would you want to do all the work in your business? In an offline store you wouldn’t work 24 hours per day managing a store… you employ other people to help out. The same should go for any online business as well.

Try play to others strengths. Personally I’m a terrible writer. By outsourcing the job I don’t just save a lot of time, I also get really high quality articles instead of the crap I throw together.

You can hire some very clever people for less than you would imagine…

I find it amazing when looking through Internet Marketing forums how many people are stuck with a problem and it’s holding their business back. If you can’t write sales copy or can’t code sites… just outsource the work!! Please, please don’t let it hold your business back.

You can outsource some simple sales copy for a few hundred bucks or have someone build your site for $20. Of course you can come up with some lame excuse why you can’t outsource, maybe you don’t have any money or your scared of being scammed. Get over it and start outsourcing. Your leaving more money on the table than you think by not talking advantage of other people’s skills.

Just do something that is going to help your business today and do it right now.

Where To Find The Best Person For The Job

I wish I could tell you exactly where to find the best people online but unfortunately I can’t because it depends what work your looking for doing and how much your looking to spend.

If your looking for a copyrighter find a place where copywriters hang out and contact someone who shows they know a lot about the subject they are talking about. Tell them what you need doing and ask if they can help you. Most will for a small charge.

This same process can be used for any job that you need doing.

I have a group of people who I can always rely upon. I know my writers, copywriters, designers, programmers, tech guys and everyone else I work with well. I found most of my best people on the Warrior Forum.

There are a lot of talented people over at the Warrior Forum. Think of any job that you might need outsourcing and there is someone there who can help you or at least refer you to someone else who can do the job for you instead.

I’m thinking of hiring a virtual assistant soon to help me with a few minor tasks that I do daily that I wish I didn’t have to do.

Yesterday I did a search on the Warrior forum and found some Warriors who are VA’s and also found some recommendations. I’ll be contacting a few potential people I found over the next few days and see if any of them are able to help me with the work I need completing. I’ll find the best person for the job and hire them. It’s to easy.

Picking The Best Person

Often choosing the right person for the job is the hardest part. Especially if you have a number of talented people who would all do a great job. Here are a few things that I look for in someone I’m outsourcing to.

Price – I’m cheap and I don’t like spending more money than I have to. I don’t want to spend $500 on something that should only cost $10 to do. The price is only second to the quality of the work.

Quality – Yep ,this is very important. If someone is going to do a very good job I’m willing to pay extra for it. My sites are the best, everything that I produce is the best and that is because I pay the best to help me. Quality sells all the time.

Turnaround – This is important to me as well. When I have ideas I have them fast and implement them as quickly as possible. I need people who I can rely on to do the work as quickly as possible. When I want something I really do want it now… not in a months time.

Reliability – Everyone I work with must be 100% reliable. I hate people who make excuses for things they haven’t done and are utterly unreliable. I want to be able to log off my computer at the end of the day and know that when I turn it back on in the morning that everything is going to be OK.

If your on a limited budget then price may be your biggest consideration. You still need to find someone that is reliable and produces quality work. Quick turnaround time is another thing that isn’t essential but is always nice especially if your working to a dealine.

Recommendations are also a good way to choose the best person for the job. Find people who have already hired them and ask them for their feedback on the work produced and the reliability of the person doing the work.

The Cheapest Isn’t Always The Best

But it sometimes is…

You can get some great work done for some very cheap prices. I generally pay most of my article writers $3 an article which is incredibly cheap but the content is always of the highest standard.

But then I go away and pay thousands of dollars for a short sales page. I always want the best people working with/for me. Good sales page writers are hard to find and are not cheap but there are a lot of very good article writers out there who are willing to work cheaply.

Do you understand that?

Offering people extra work, full time work, benefits for working for you, anything to keep them on your side is good. Becoming friends with people you work with is also a good idea because you will always get a special price. Mates rates.

It depends completely on what your doing on the price that you pay. Before you hire anyone work out exactly how much money their work is worth to you. If you make $10 per article and they charge $15 it isn’t going to work. Your going to lose money! Keep a track of your income and expenses.

The Dark Site Of Outsourcing

Outsourcing is good but there is a dark side to outsourcing that I must tell you about because I don’t want you to fall into the trap. Getting scammed. It’s going to happen to you eventually don’t worry about that.

I have been scammed before, sometimes for $10 sometimes a little more but I have never been scammed out of serious amounts of money because I take steps to protect myself from these shady characters.

My first tip for you is that before you hire someone for a job you should always check them out. Search for them on Google, check there profiles out on sites and forums, if you know someone that has hired them before ask them for there feedback. Get as much information about the person as possible.

Second, start small initially. Don’t give someone a $5k job if you have never worked with them before. Throw them a few small jobs around $20 each. If they do well with that work give them the bigger jobs.

Of course, these steps are not going to stop you getting scammed completely. Sorry! But they will limit the damage to small amounts if someone takes $20 it isn’t the end of the world but if they take $5,000 it might be

I love outsourcing! When I first started taking advantage of this my business started to grow at a phenomenal speed. I used to be able to create a few sites a week when I did all the work myself – this was working 8 hour days – but now I can create a few sites a day spending just a few hours working because other people do the work for me.

I could be sat anywhere in the world with a laptop and Internet connection and be able to run my business. Freedom like this is good and you can’t have it if your working 8 hours a day writing content.

SEO and Keywords

The first thing you have to know is: No keyword research — no SEO. Why? Because keywords are the cornerstones of SEO. And, trying to promote a website without having the right keywords brings no results. It's like trying to find a buried treasure without knowing where exactly it's hidden. Think of a situation like this: you know there're heaps of pure golden coins and shining diamonds buried on an island, but the old pirate map you have is half burnt, and you just can't find the right place on it. So you can dig the ground as deep as you wish, but you won't get a grain of gold. Now what's the bright side of it? The right keywords are the best investment in SEO. It's the case when money doesn't matter. Think of this: if you have 5 great keywords, your chances to make a fortune are huge. And if you have 5 thousand dollars, you still need the 5 great keywords. ;) 100% sure, with this guide you'll pick out really good keywords, use them at really right time — and turn them into really big money. Once again, the thing I know for sure is: if you do what the book says, there's no way to fail SEO. Now, don't waste your time, go ahead! So what's a keyword for SEO? This is a word people will type in Yahoo! or Google or other search engine to look for products or services they need and you offer. Before I give you my example, meet my son Mike. His girlfriend gave him an iPod for his 19th birthday, 3 weeks ago. Today Mike's going to buy new headphones and makes a query in Yahoo!, typing in headphones. Now, if he sees your site at the very top of the search engine's results page, this means that you rank first by the keyword headphones. Also, it means that Mike is much more likely to visit your site and buy from it, then from a competitor's site that has a #4 ranking. We can make queries using one or several words, like, headphones or iPod headphones. Terms for query that contain several words are sometimes called keyphrases. So iPod headphones is a two-keyword keyphrase. So to get a #1 placement in search engines, the first and the most important step is to choose the right keywords and keyphrases for which you want to rank first. Why do I call this step the most important? I'm often asked: "Why think so much of keywords?" The answer comes together with experience. Keywords are the crucial starting point of any SEO campaign. They are the material an SEO works with. Just like a cook can't make an apple pie with wrong fruit, or a potter can't make a plate with bad clay, an SEO can't make a website succeed with wrong keywords. Pick the good keywords, and you're half-way to success. Get the wrong ones — and you'll make a dog's dinner of the whole campaign. You will need the results of this first step all way through Sure, when you get done with this step, you won't see any effect on your website's traffic. But the keywords you'll single out will be critical for the greater part of your future optimization work, be it onpage optimization, directories submit, link exchange or other. But let's not leap ahead. I'll put prior things first. The simple truth about keywords Now, I want to dwell upon one very important and rather contradictory thing. It's about the length and composition of keyphrases. When people make searches in Google or other search engines, most often they type in 2-word phrases, and just a bit less often 3-word phrases. 1-word phrases get fewer searches, and if the keyphrase is longer than 3, it gets fewer uses, with each word added. So in general, if you choose long keyphrases, you're getting less traffic. The only exception is 1-word keywords. They also don't get too many searches. But the coin has its reverse. Let's talk about targeted traffic. Please think of this: if a person types in headphones, who can guess what exactly one expects to find? Say, my son is in fact interested in inexpensive headphones for running, and you sell professional stereo headphones. So Mike comes to your website, maybe thinks it's well designed — and hits the back button in his browser. But what if he were looking for 900 MHz wireless stereo headphones and would type it in Yahoo? If you sell this kind of headphones, then your chances to get Mike as a purchaser would at least double — and this happens with any visitor. Here's what we call targeted traffic: people come to your website because they are looking for what you offer. If they type in a search term, find your site, come to it and buy — this means that the search term they used converts. If they come to your site after the search, look it through and leave — the keyword does not convert. You only get a visit, but not a sale. So remember: you need keyphrases that convert. The longer and the more precise your keyphrases are, the sooner you'll get your traffic. Why? Because it's easier to optimize a site for a unique phrase with little competition. So here's the summary: it's rather hard and not wise to get to the top with a single-word or rather broad-sense keyphrase. The longer and more precise your keyphrase is, the fewer visitors you get, but the more targeted your traffic is. The narrower the search term you target, the greater part of visitors convert into real customers. My recommendation is: try to find the golden mean. If you're not sure, start with two- or three-word keyphrases that better express your customer's needs.

Free Directories

Links are a key to traffic, and one great source of free links is directory submission. You have undoubtedly seen these sites online. They are organized compendiums of websites on a variety of subjects. They feature a brief description of a site and then a link to the site. You can get traffic a few different ways from a directory. There will be those who surf there and click on your link. You can also get that highly desirable search engine bump from adding to your blog’s backlink collection. To make things even more enticing, some of the directories actually have their information “scraped” by a variety of other sites, multiplying the potential value of a link. There are paid directories. They charge a fee (sometimes nominal, sometimes costly) in exchange for listing your site. For our purposes here, we will focus on free directories. Free directories are those that will list your blog without charging you for the privilege. Their acceptance criteria may vary, and there is no guarantee that a directory will list your site. In most cases, however, inclusion is a very strong likelihood. Some directories are wide-ranging and contain an immense variety of categories. Others are specific to a certain geographical area or topic niche. Be sure to submit your blog to only those directories that would be interested in your content. Free directory listings can be completely free without obligation of any sort. Other sites, however, will require a link to the directory placed on your blog. Is the value of the link from the directory worth the hassle of the link from your blog? It depends on the directory. If you are dealing with a directory that is frequently visited and highly regarded by the search engines, it may be worth a link. If it is related to your specific niche and may be of value to your readership, it may also be a good decision. However, there are enough directories that do not require backlinks to justify avoiding many directories requiring reciprocal links. The “mother of all directories” is DMOZ. This is a human-edited compendium of web resources with an expansive array of categories and sub-categories. DMOZ ostensibly filters out “junk sites” and lists only those pieces of the internet that contain content that meets the varying standards of editors. DMOZ listings are coveted by many webmasters because Google apparently relies on the listings as one component of its valuation process for sites. A DMOZ listing can also generate some traffic in and of itself. Getting into DMOZ appears to be deceptively simple. You browse through the categories until you find the one that best matches your blog. You then click on the link for adding a new URL. A few simple questions are asked in a form, which you then submit. Although the “application procedure” is simple, getting listed is not a piece of cake. The amount of time a category editor will take before getting to your site and looking at it can vary considerably. Some have said that it took several years before DMOZ took a gander at their site. Even then, inclusion is not guaranteed. The requirements and expectations of editors vary and many seemingly adequate sites have been rejected by DMOZ. It is worth trying to get into to DMOZ. The possible upside is sufficient to warrant a quick application. However, the best advice to bloggers is to submit your blog and then forget it about it. If you get in, that’s great. If not, you are not alone. There are literally of thousands of free directories available. Most of them will probably have a category that is related to your blog. There are places online that maintain a list of directories. One example can be found here, which provides several hundred directories. New directories are being launched every day. Submitting to a new directory may not produce results on par with using an established directory, but inclusion can be a great deal faster. Additionally, new directories are often excited about adding new listings and are more likely to make free listings available without the requirement for a reciprocal link. You can find many new directories that are looking for sites by perusing forums populated by people in the online business. The Digital Point Forums, for example, contain an entire forum area dedicated to new directory announcements. Most directories make submission intuitive. Generally, you browse the categories until you find the area that is best-suited for your blog. You then click on a visible link to add a new listing. This generally brings you to a form you must complete. There are certain bits of information you will want to have handy when submitting to directories. You will need to know your site’s URL, its title, your email address, and you should have a brief description of your blog (as well as some of its keywords) available. Filling out forms like these can be redundant. As a result, special form submitting software (some of which is freeware) has been created to make the process easier. Those who use Firefox as a browser can also make use of a handy extension that makes completing forms of this sort much faster. The directory tips we just covered will work for any site. One of the great advantages to using a blog is that you can make use of these traditional tactics easily and effectively while also benefiting from strategies unique to blogs. An example of this is the blog directory. Blog directories live up to their name. They are organized directories consisting completely of blogs. They will list your blog under the appropriate categories with a description and other relevant information. The submission process is similar to that required of other directories. You may be asked to provide the URL for your RSS feed (if available), as well. Often, blog directories request either a link back to the directory or the inclusion of a graphical button on your blog as a precondition for inclusion. As blogging grows in popularity, these blog directories are becoming important locations for many searchers. Some people rely on these to find timely and interesting information instead of traditional search engines. You cannot afford to overlook listing your site on some of the more popular blog directories. You can find lists of blog directories in many places, or you can simply search for blog directories using your favorite search engine. One good list of directories can be found here. Some of the blog directories also attempt to double as active blogger communities. Thus, in some cases it may be necessary to create a membership to the site first. This is generally a quick and easy process. The ping is another unique tool for blogs that enables you to notify blog directories that your site has been updated. A ping is nothing more than a quick transmission to the blog directory, notifying them that there is new content. These pings can send you to the top of the “updated blogs” lists, improve your visibility and increase traffic. It has also been shown that pinging can alert spiders from search engines to check out your site for updates and indexing. Pinging should be done every time new content is added to your blog. However, if you are adding several posts in rapid succession, you may want to either ping only once or spread out your posts over a longer period of time. Many directories and blog services do not look at over-pinging favorably. The easiest way to ping directories is through the use of an automated tool. There are two popular pinging devices you can access that will notify a host of services every time you have made an update. The more venerable of the two is Ping-o-Matic. A newer entry into the free ping tool category is Pingoat. Pingoat operates a bit more quickly and seems to service more directories.

Making Money With Small Reports

Before I share this incredibly profitable business model, let me first explain the concept. Here’s the idea: Write a small report (approximately 7-15 pages) to sell online and, over time, grow that singular small report into a huge information empire consisting of reports, full-length products, membership sites, high-ticket premium products, e-coaching and more. Everything hinges around being able to write small, 7-15 page reports. Throughout EVERY stage of this business, you will NEVER be required to write anything more than 7-15 pages.

• ⇒ As you grow your business into full-length products, you’ll never write anything more than 7-15 pages!
• ⇒ As you grow your business into a membership site, you’ll never write anything more than 7-15 pages!
• ⇒ As you grow your business into high-ticket products, you’ll never write anything more than 7-15 pages!
• ⇒ As you grow your business into premium-priced e-coaching, you’ll never write anything more than 7-15 pages!

It starts with a 7-15 page small report and - despite the numerous streams of higher-priced income you’ll develop in this model - you'll never have to write anything more than 7-15 pages. Now, it is with that foundation that I want to quickly share my system with you - “5 Steps To A Big-Profit, S.M.A.L.L.™ Report Business” … I use the acronym “S.M.A.L.L.” to illustrate the five steps. Each letter of the word SMALL (S – M – A – L – L ) represents one of the five steps…

• S – SELECT a market.
• M – MEASURE interest.
• A – AUTHOR a report.
• L – LOOK to repeat.
• L – LEVERAGE your assets.

Let’s begin with the “S” of the S.M.A.L.L.™ Report Business Model which is... Step 1 - SELECT A Market The first step in this process is to “select a market”. That is, you’ll want to identify a group of people that you want to sell to – a “target audience”. A “market” is simply a body of existing or potential buyers for specific goods or services. Just a few of the more popular markets include – • Weight loss • Home business • Relationships • Parenting • Retirement • Personal Growth We’re going to briefly look at each of these steps so you can get a good overview of how to build a successful “small report” business. • Wedding and Marriage • Computers and Technology • Motivational • Leadership The list could go on and on, but I think you get an idea. You want to choose a “market” that you’ll center your small reports business on. If you’ve been following events over the past couple of years, then you know that “niche” marketing has been the big craze. People have been (and still are) scrambling all over to find these tiny, untapped niches (Ex. Teaching a parrot to talk) to create businesses around. I’ve got two words for this kind of business model – Big mistake! Let me caution you that while that is an approach that certainly works, there is another strategy to use that I have found to produce even greater results. Instead of identifying niches, identify target markets Here’s the common practice...

1. Identify a red-hot niche with hungry customers.
2. Create a product that's highly sought after by those customers.
3. Setup a web site to sell the product.
4. Rush off to buy pay per click listings and Google Adwords to promote the site.
5. Find another red-hot niche and repeat the process.
6. Now, that’s a good plan. There’s no doubt that it’s a profitable system.

But, it’s not a great plan. Really, that system is setup for leaving money on the table, for just throwing away money that you could be depositing into your bank account. So, what is a great plan? Selecting a market so you can generate multiple sales per customer. It’s very similar to the way most people approach niche marketing, with a critical extra “profit-boosting” step...

1. Identify a market with hungry customers.
2. Create a product that's highly sought after by those customers.
3. Setup a web site to sell the product.
4. Rush off to buy pay per click listings and Google Adwords to promote the site.
5. Find another market and repeat the process.

Do you see what I added there? There’s an extra step there that is so critical to your bottom line, and that is “Create additional related products to sell to your existing customer and lead lists.” 1. You’ve already got customers who have bought a product from you, so instead of moving on to other “niches” where you have to go out and find additional customers, why not offer your customers additional, related products before you move on? 2. You’ve already begun building a lead list, why not offer them additional, related products before you start looking for other “niches”? So, you simply feed them other offers that are highly related to the one that they’ve already identified as being important to them. Instead of looking for tiny “niches”, you look for larger markets and feed them multiple, highly related offers. The idea here is to find customers who make repeated purchases from you. And when you take into consideration what we’ll be talking about momentarily -- creating 7-15 page reports as these various “offers” -- it really is an easy thing to accomplish. First step, “select a market”. Then we have the “M” of the S.M.A.L.L.™ Report Business Model… Step 2 - MEASURE Interest After you’ve determined what “market” you want to target, it’s simply a matter of finding out what to offer them. If you want to put things into a practical setting, it’s time to get some ideas for what topic you’ll be writing about in your first 7-15 page small report. You’ll want to “measure interest” among your market. Take their temperature. Identify the current hottest topic of interest. Basically, I have three “diagnostic” questions that I use in measuring interest in any particular market that you can put to the test yourself for your market... “What do they want?” It all begins and ends with the persons that make up your “market”. What do THEY want? Based on your own history in the market, researching the market or inquiring among existing individuals in the market, it should be easy to determine the wants and needs of the group as a whole. (More on this in a minute). “What is available?” Next up, you want to determine “what is available”. In other words, are there existing resources in place that are being sold to this market that you’ll be directly competing against? What do they offer? What’s good about their offer and what’s not so good? “What can I offer that’s different?” And, thirdly, “what can I offer that’s different?” Is there something missing from existing resources? Something that could be explained better? Are more ideas and examples needed? Is there new information available? Can you package, present or position content in a more user-friendly way? Are their tiny segments that could be broadened? By focusing on these three diagnostic questions, you’ll be able to measure the interest of your market and determine an “in-demand” topic to write about in your first 7-15 page small report. Now, before we move on, I do just want to give you a quick way to find ideas to write about. You’ll still need to use these three diagnostic questions, but this will give you something towards which you can direct the questions. One of my favorite places to brainstorm ideas is Amazon. Amazon.com is the web’s largest bookstore. It’s also a community center for new product ideas. I use it as one of my brainstorming resources. Again and again I visit this site to come up with topics to write about. What makes Amazon.com so useful as a research tool for getting new ideas is their searchable database of books. There are thousands of great ideas lurking in there if you just know how to use it. And that’s what I’m here for. I’m going to show you how to find hot product ideas with Amazon.com anytime you want. It’s really a matter of three simple steps … STEP 01: Decide Upon A Broad Category. When brainstorming ideas, you must begin with a broad category to work with. Some examples might be: weight loss, marketing, dating, travel, baseball. Basically, whatever “market” you’ve chosen. As an example for this article, I’m going to choose GOLF. STEP 02: Search Amazon’s Database. After picking your broad topic to research, it’s time to visit Amazon.com. Specifically, you’re going to SEARCH their database of books they are selling. Upon arriving at their site, locate their SEARCH form. At the time of this writing, it was in the upper left hand corner of their main page. Pull the menu down and select BOOKS from the options. In the space provided, type in whatever broad category you chose. I’d type in “Golf”. (You don’t need quotation marks). If you did indeed start with a broad category, then hundreds (or even thousands) of book listings should appear as a result of the search. STEP 03: Brainstorm Ideas From The Listings. Let the brainstorming session begin! Now it’s time to look at the books that are listed and write down as many possible ideas as you can find. Look for the different TYPES of books written about the subject, identifying different THEMES, STYLES and SUBCATEGORIES. Let’s look at an example … When I searched for “Golf”, I was able to immediately spot dozens of great ideas. Here are a handful … 1. Becoming a Better Golfer There are many golf books available in this area, covering everything from “A-Z of Golf Shots” to specific topics such as “Improving Your Short Game”. There were lots of different themes from “learning to break 100” to “shaving 10 shots off your score” to “7 shots that will change your golf game forever”. 2. Guides to Golf Courses Again, we have many different ideas here. Specific golf guides like “Florida golfing”, “golfing in Tennessee” and “golfing the Robert Trent Jones trail” appear, as well as books on “the best golf courses in America”, “best kept secrets: great golf courses you’ve probably never played”, and “golf vacation guides”. 3. Profiting from Golf More ideas pour in with “opening a golf repair business”, “becoming a golf retailer”, “learning how to caddy” and “buying & selling used golf clubs”. What about “running an online golf auction”, “organizing a golf tournament for profit” or even “writing information products about golf”! 4. Golf and Business There are millions of dollars in business deals negotiated on the golf course every single year. And there are books available to teach folks how to get it done. “How to negotiate business deals during golf outings”, “Legal golf tax deductions for businesspeople”, and “business seminars and golf: how to mix training and fun for maximum profit” are just a few more ideas worth exploring. 5. Golf Products My, my, my there are so many ideas floating around in here! Everything ranging from reviews of the latest golf equipment to ratings of golf courses to discounts on golf packages. Resource guides to finding the best deals on golfing products, how to negotiate discounts, and how to find the best products for your specific golf game also come to mind as product ideas. One Broad Category (Golf) + Amazon.com Searchable Database of Books = 28 Potential Product Ideas See how easy that was? I found TWENTY-EIGHT potential small report ideas (and there were MANY MORE that I didn’t mention in this report) from a simple brainstorming exercise using ONE “idea hangout”. Not bad, right? So, you measure interest and then on to step 3, the “A” of the S.M.A.L.L.™ Report Business Model… Step 3 - AUTHOR A Report After you’ve selected your market and measured interest you should have a topic for your first small report. So, now it’s time to “author” your report. It’s time to write that first one. Now, what I want to engrain in your head concerning this small report is simply this … It only needs to be 7-15 pages long. Now, for obvious reasons (I.E. I want you to buy my Small Reports Fortune™ course ☺), I can’t give you my proprietary system for writing these small reports. That’s reserved for my paying customers only. I couldn’t, in good conscience, give you privileged information that others have paid me to receive. But, I do want to give you a simple strategy that will dramatically help you write easier, faster and better as you create these small reports. It is simply this – Compile and refer to a “Starter Swipe File” One of the things that you’ll find invaluable to you as an information writer is what I have labeled as a “starter swipe file”. DEFINED: “Starter Swipe File” A “starter swipe file” is a collection of ideas to write about written in a single sentence formatted template. Example: One of the biggest reasons people fail in ___ is ___. I could use this starter sentence to create paragraphs of content about virtually any topic in the world – ƒ One of the biggest reasons people fail in marketing is... ƒ One of the biggest reasons people fail in dieting is... ƒ One of the biggest reasons people fail in reaching goals is... ƒ One of the biggest reasons people fail in homeschooling is... ƒ One of the biggest reasons people fail in relationships is... These starter sentences allow me to quickly find something to write about anytime I want to build content into a document – 1) At the beginning as I outline it, 2) During the writing process as I struggle for ideas, or 3) At the conclusion of the document when I find portions of the document need more information. Do you see how this works? I encourage you to compile a set of these “starter sentences” – templates – that you can plug in anywhere you want to kick-start your writing. I use these all the time and it makes my writing so much faster, easier and, ultimately, better! The writing part of this business is obviously the most important piece of the puzzle. If you don’t write your small reports, then you don’t sell them. And that brings the profit to a grinding halt. Step 4 - LOOK To Repeat Remember when I told you earlier about choosing a “market” so you could make multiple, related offers? That’s what this step is all about. Let’s face it, selling one small report for $15-$20 isn’t going to make a lot of money. After all, you’d have to sell 1,000 copies just to make $20,000. But … What if you created a second 7-15 page report and sold it to your existing customers and leads? What if you created a third 7-15 page report and sold it to your existing customers and leads? What if you created a fourth 7-15 page report and sold it to your existing customers and leads? What if you created a fifth 7-15 page report and sold it to your existing customers and leads? If you sold 1,000 of each (same customers!) you’d suddenly have made $100,000 instead of $20,000! In the typical time (8 hours) someone else spends a day on the job that they get paid once to work, I can create a stream of income that pays off handsomely for months and even years to come. ⇒ We were on the way to a skiing retreat recently and I finished up a 19-page small report on "how to beat any tennis player at your skill level" on the drive there. Another income stream. ⇒ My in-laws live about 45 minutes away and on a couple of drives to and from their home to visit, I wrote a small report on "how to lose weight by making tiny, healthy changes". More income streams. These small reports are so easy to write that you'll find even in your sparest of time you can crank them out. That's what I love about them - it doesn't take much time at all to write a dozen or so. But, to the point, it’s all about “looking to repeat”. That is, creating multiple, related 7-15 page reports to sell to your market. Let me give you an example: Marketing Exhibit™: “Weight Loss” Weight loss is a billion dollar industry. There are literally millions of potential customers out there who are looking to lose weight and get in shape. So, let’s say that anyone looking to “lose weight and get in shape” is your market that you want to receive your offers. Let’s say you create a small report entitled, “How to Lose 10 Pounds in 10 Days”. That’s a good start because we’ve got a lot of potential customers out there. You setup your site and go to work marketing. And you get a lot of customers and sales. Now, instead of moving on to some tiny niche like “Teaching Your Bassett Hound to Play the Banjo”, you create some related small reports for the customers and subscribers you’ve already started collecting. So, what is your market interested in? They are interested in losi weight and getting in shape. So, we could create these 7-15 page small reports… • How to Tone Up Your Tummy • One Minute Exercise Routines • 7 Ways to Boost Your Metabolism • Low-Calorie Mealbook • Walking Your Way to Better Health • Yoga for Beginners I mean, we could go on and on here with ideas. These small reports are all decidedly different from each other, but they are all related to your market’s interest – that of losing weight and getting in shape. Anyone who buys your "How to lose 10 pounds in 10 days" small report would likely be interested in one or more of these additional products, because they are highly related. Some of your customers will buy them all. Your customers ultimately make multiple purchases from you. And if you question whether or not this strategy works, look at your own computer. Chances are, if you’ve been involved in doing business online for any amount of time at all, you’ve bought products related to... • Affiliate marketing • Driving traffic to your site • Building email lists • Creating your own products • Using pay-per-click search engines • And so forth. These are all specialty products that are related to a larger target audience, that of those interesting in doing business online. Now do you see how this works? It’s a surefire system for getting multiple purchases per customer. So, that’s the first “L”. What about the second “L” of these 5 steps… Step 5 - LEVERAGE Your Assets Now, here’s where it gets interesting. I mean, really interesting. This is where you go from making a decent amount of money selling small reports to making a LOT of money selling small reports. After writing a few of these small reports (you can easily write several in a month’s time) it’s time to begin doing three important things that will quickly escalate your profit… Re-Packaging This would include taking several of your related small reports and bundling them together into a $97.00+ offer. Re-Publishing This would include enhancing and then converting the information into different formats. (I.E. “Physical products”) Re-Profiting This would include adding more content and developing high-ticket (e coaching) and continuity (membership site) offers. With a few strategic steps you can –without writing anything more than 7-15 pages of content at a time – create offers that sell for $997 and beyond! It’s all about leveraging your assets. And every bit of this requires that you write no more than 7-15 pages of content at a time. That’s the beauty of the way I have it set up. It requires very little time or effort in creating the content for this business. No more getting bogged down trying to write hundreds of pages! Like I said, it’s all about leveraging your assets. And that’s all about learning the system.

MacPoker

If you love to play poker online then macpokeronline.com is there for you. This website has been started to provide a huge source of information for Mac Users to play poker. This is something different than other existing websites. Mac Poker Online has teamed up in association with PacificPoker and PartyPoker to offer their readers exclusive poker bonuses. MacPokerOnline.com is an independent online poker site dedicated to the enhancement mac online poker, strategy and bonus codes. Also a resource for Mac online casino, no download bingo, and poker supplies. Take look at their poker bonus codes for Internet poker sites such as Titan Poker and Full Tilt Poker and cash in on some big bonuses. They have many good links for mac poker users, and also offer bonuses time to time. Also, you can rely on the sources they provide as it seems to very reliable and reputable website. For people who love poker, this is a must visit site . It has a wide range and spectrum of poker sites like Pacific Poker, Party Poker and Tilt Poker. What is most unique about this site is that it has a comprehensive online casino or poker sites that is able to support Macintosh machines. It is generally known that Macintosh users have been having trouble in finding the online casino sites to play. It is largely due to the inability to download the .exe files which is required for games like slots, video poker and lost more. Mac Poker Online not just comes with a newsletter feature which disseminate the latest offers as well as bonus going on in the online poker and casino sites scene, but also brings you extremely comprehensive reviews to let you have an up front understanding and feel of what it is like to play in various sites. It also comes with system requirement introduction that is very informative.

Advertising

If you are looking to advertise your business you should join Adknowledge, a network that joins a collection of search engines under one roof, minimizes the complications advertisers face in managing traffic on many small search engines. Adknowledge distributes your text-based listing through high-quality traffic channels including email, display and smaller search engines. Every day, they deliver advertisements on behalf of over 50,000 advertisers to many of the top 500 websites on the Internet. Relying on advanced targeting technology, fraud detection algorithms and end user traffic analysis, Click Scoring Technology helps Adknowledge's advertisers precisely pinpoint individual users most likely to convert within a specific category. Clicks that have a low probability of converting for an advertiser are disregarded by the system and the advertiser is not charged. Advertisers using the BidSystem are only charged for the highest quality clicks! Their Click Scoring technology determines user value and the conversion probability of every click and they use special algorithms to identify click fraud from thousands of sources of traffic and remove those clicks automatically. This gives us the ability to deliver you high converting traffic while never charging you for clicks unlikely to convert. Adknowledge is the single destination for advertisers looking for quality clicks beyond Google and Yahoo. Additionally, publishers can show Adknowledge ads by utilizing AdStation on their website, email list, or search engine.

Software Outsourcing

Many analysts point to China as the next vigorous offshore outsourcing market and with good reason. China represents a strong outsourcing environment and continues to prove itself as a smart choice for your next software outsourcing project. China outsourcing provides a large talent pool, an English proficient population and great project management skills. Hundsun is the leading software company in Zhejiang province, China, and one of the Top 10 software companies in China, utilizing their own offshore development centers.

Find a Job

Whether you’re looking for a full-time hourly job or a part-time gig, SnagAJob.com is the easiest place to start and complete your job search. SnagAJob.com has more than 100,000 jobs in all the popular industries, whether you want to sell clothes at the mall or wait tables in a restaurant. SnagAJob.com also has you covered from coast to coast: If you’re looking for Detroit jobs, Des Moines jobs or jobs anywhere else, they’ve got one for you. SnagAJob.com also has a comprehensive library of helpful articles and tips, including a regularly updated job blog.

Try iPhone For Free

If you go the main iPhone page on the phone-simulator-but-so-much-more Tryphone site, you first will encounter a full iPhone simulator.

But what you will see is more than just a picture of an iPhone with a couple of icons activated to kinda sorta act as an iPhone would.

Instead- and far cooler- you’ll find that by clicking on pretty much any icon, you’ll be able to see how an actual iPhone would and does behave.

Short of borrowing a friend’s iPhone and playing with it for what might be an annoying (to him or her), I can’t think of a better way to test out an iPhone before you order one.

And, I might add, stay home away from all the Holiday shoppers while you are doing this.

First, find the Maps icon, and highlight it:

I think you’ll want to see what happens when we tap the Maps icon on this iPhone sim:

If you are really thinking about buying and iPhone but would like to check out the functionalities first, this is the best way to do it without calling in favors orventuring out to the overcrowded mall or mobbed Apple retail store.

Oh and once you get to that store, you can now buy up to five iPhones again (only with your credit card, not with cash)

SaveBuckets

As the nation approaches the final countdown to Christmas, new research rings alarm bells over the financial impact of Christmas in credit crunch Britain. The research from the money saving website Savebuckets.com reveals that as Brits prepare for Christmas, many are still paying off last year’s festive spending. With 41 per cent of Britons paying for Christmas on credit last year, almost one in five are still paying for last year’s festivities, fewer than one in three having cleared their Christmas debts when their January credit card bill arrived. With these alarming figures in mind, Savebuckets.com will give shoppers the opportunity to save up to 20% on their Christmas shopping. Putting consumers back in control of their spending, the site searches over 700 retailers for the best price on around one million products. The site includes a unique price checker which allows consumers to set the price they want to pay for items, notifying them when the price of a product falls to within their budget. Savebuckets is a free to use online shopping service, where you can compare prices and help you to find the product you want at the price you want, saving you time and money. They have thousands of products from a wide range of shops, some that will be very familiar to you and some that will not, that is why they allow you to choose the range of shops that you want to search from.

Find hourly jobs and get advice from the local job experts

Check out the hourly job search website that CNN, MSN Money and other experts recommend: SnagAJob.com. Seriously, these guys have more than 100,000 part-time and hourly jobs in all the popular industries. So whether you want to work in a garage or in a kitchen, they have the right job for you. And it doesn’t matter where you live – SnagAJob.com has Fresno jobs in California, Madison jobs in Wisconsin and jobs in major cities in small towns around the country. SnagAJob.com also has a comprehensive library of helpful articles and tips, including a regularly updated job blog, SnagABlog.com.