SEO and Keywords
The first thing you have to know is:
No keyword research — no SEO.
Why?
Because keywords are the cornerstones of SEO.
And, trying to promote a website without having the right keywords brings no results.
It's like trying to find a buried treasure without knowing where exactly it's hidden. Think of a situation like this: you know there're heaps of pure golden coins and shining diamonds buried on an island, but the old pirate map you have is half burnt, and you just can't find the right place on it. So you can dig the ground as deep as you wish, but you won't get a grain of gold.
Now what's the bright side of it? The right keywords are the best investment in SEO. It's the case when money doesn't matter. Think of this: if you have 5 great keywords, your chances to make a fortune are huge. And if you have 5 thousand dollars, you still need the 5 great keywords. ;)
100% sure, with this guide you'll pick out really good keywords, use them at really right time — and turn them into really big money. Once again, the thing I know for sure is: if you do what the book says, there's no way to fail SEO. Now, don't waste your time, go ahead!
So what's a keyword for SEO?
This is a word people will type in Yahoo! or Google or other search engine to look for products or services they need and you offer.
Before I give you my example, meet my son Mike. His girlfriend gave him an iPod for his 19th birthday, 3 weeks ago.
Today Mike's going to buy new headphones and makes a query in Yahoo!, typing in headphones. Now, if he sees your site at the very top of the search engine's results page, this means that you rank first by the keyword headphones. Also, it means that Mike is much more likely to visit your site and buy from it, then from a competitor's site that has a #4 ranking.
We can make queries using one or several words, like, headphones or iPod headphones. Terms for query that contain several words are sometimes called keyphrases. So iPod headphones is a two-keyword keyphrase.
So to get a #1 placement in search engines, the first and the most important step is to choose the right keywords and keyphrases for which you want to rank first.
Why do I call this step the most important?
I'm often asked: "Why think so much of keywords?"
The answer comes together with experience. Keywords are the crucial starting point of any SEO campaign. They are the material an SEO works with. Just like a cook can't make an apple pie with wrong fruit, or a potter can't make a plate with bad clay, an SEO can't make a website succeed with wrong keywords.
Pick the good keywords, and you're half-way to success. Get the wrong ones — and you'll make a dog's dinner of the whole campaign.
You will need the results of this first step all way through
Sure, when you get done with this step, you won't see any effect on your website's traffic. But the keywords you'll single out will be critical for the greater part of your future optimization work, be it onpage optimization, directories submit, link exchange or other. But let's not leap ahead. I'll put prior things first.
The simple truth about keywords
Now, I want to dwell upon one very important and rather contradictory thing. It's about the length and composition of keyphrases.
When people make searches in Google or other search engines, most often they type in 2-word phrases, and just a bit less often 3-word phrases. 1-word phrases get fewer searches, and if the keyphrase is longer than 3, it gets fewer uses, with each word added.
So in general, if you choose long keyphrases, you're getting less traffic.
The only exception is 1-word keywords. They also don't get too many searches.
But the coin has its reverse. Let's talk about targeted traffic.
Please think of this: if a person types in headphones, who can guess what exactly one expects to find? Say, my son is in fact interested in inexpensive headphones for running, and you sell professional stereo headphones. So Mike comes to your website, maybe thinks it's well designed — and hits the back button in his browser.
But what if he were looking for 900 MHz wireless stereo headphones and would type it in Yahoo? If you sell this kind of headphones, then your chances to get Mike as a purchaser would at least double — and this happens with any visitor.
Here's what we call targeted traffic: people come to your website because they are looking for what you offer.
If they type in a search term, find your site, come to it and buy — this means that the search term they used converts.
If they come to your site after the search, look it through and leave — the keyword does not convert. You only get a visit, but not a sale.
So remember: you need keyphrases that convert.
The longer and the more precise your keyphrases are, the sooner you'll get your traffic.
Why? Because it's easier to optimize a site for a unique phrase with little competition.
So here's the summary: it's rather hard and not wise to get to the top with a single-word or rather broad-sense keyphrase.
The longer and more precise your keyphrase is, the fewer visitors you get, but the more targeted your traffic is.
The narrower the search term you target, the greater part of visitors convert into real customers.
My recommendation is: try to find the golden mean. If you're not sure, start with two- or three-word keyphrases that better express your customer's needs.
Free Directories
Links are a key to traffic, and one great source of free links is directory submission. You have undoubtedly seen these sites online. They are organized compendiums of websites on a variety of subjects. They feature a brief description of a site and then a link to the site. You can get traffic a few different ways from a directory. There will be those who surf there and click on your link.
You can also get that highly desirable search engine bump from adding to your blog’s backlink collection. To make things even more enticing, some of the directories actually have their information “scraped” by a variety of other sites, multiplying the potential value of a link. There are paid directories. They charge a fee (sometimes nominal, sometimes costly) in exchange for listing your site. For our purposes here, we will focus on free directories.
Free directories are those that will list your blog without charging you for the privilege. Their acceptance criteria may vary, and there is no guarantee that a directory will list your site. In most cases, however, inclusion is a very strong likelihood.
Some directories are wide-ranging and contain an immense variety of categories. Others are specific to a certain geographical area or topic niche. Be sure to submit your blog to only those directories that would be interested in your content.
Free directory listings can be completely free without obligation of any sort. Other sites, however, will require a link to the directory placed on your blog. Is the value of the link from the directory worth the hassle of the link from your blog? It depends on the directory. If you are dealing with a directory that is frequently visited and highly regarded by the search engines, it may be worth a link. If it is related to your specific niche and may be of value to your readership, it may also be a good decision. However, there are enough directories that do not require backlinks to justify avoiding many directories requiring reciprocal links.
The “mother of all directories” is DMOZ. This is a human-edited compendium of web resources with an expansive array of categories and sub-categories. DMOZ ostensibly filters out “junk sites” and lists only those pieces of the internet that contain content that meets the varying standards of editors.
DMOZ listings are coveted by many webmasters because Google apparently relies on the listings as one component of its valuation process for sites. A DMOZ listing can also generate some traffic in and of itself.
Getting into DMOZ appears to be deceptively simple. You browse through the categories until you find the one that best matches your blog. You then click on the link for adding a new URL. A few simple questions are asked in a form, which you then submit.
Although the “application procedure” is simple, getting listed is not a piece of cake. The amount of time a category editor will take before getting to your site and looking at it can vary considerably. Some have said that it took several years before DMOZ took a gander at their site.
Even then, inclusion is not guaranteed. The requirements and expectations of editors vary and many seemingly adequate sites have been rejected by DMOZ.
It is worth trying to get into to DMOZ. The possible upside is sufficient to warrant a quick application. However, the best advice to bloggers is to submit your blog and then forget it about it. If you get in, that’s great. If not, you are not alone.
There are literally of thousands of free directories available. Most of them will probably have a category that is related to your blog. There are places online that maintain a list of directories. One example can be found here, which provides several hundred directories.
New directories are being launched every day. Submitting to a new directory may not produce results on par with using an established directory, but inclusion can be a great deal faster. Additionally, new directories are often excited about adding new listings and are more likely to make free listings available without the requirement for a reciprocal link.
You can find many new directories that are looking for sites by perusing forums populated by people in the online business. The Digital Point Forums, for example, contain an entire forum area dedicated to new directory announcements.
Most directories make submission intuitive. Generally, you browse the categories until you find the area that is best-suited for your blog. You then click on a visible link to add a new listing. This generally brings you to a form you must complete.
There are certain bits of information you will want to have handy when submitting to directories. You will need to know your site’s URL, its title, your email address, and you should have a brief description of your blog (as well as some of its keywords) available. Filling out forms like these can be redundant. As a result, special form submitting software (some of which is freeware) has been created to make the process easier. Those who use Firefox as a browser can also make use of a handy extension that makes completing forms of this sort much faster.
The directory tips we just covered will work for any site. One of the great advantages to using a blog is that you can make use of these traditional tactics easily and effectively while also benefiting from strategies unique to blogs. An example of this is the blog directory.
Blog directories live up to their name. They are organized directories consisting completely of blogs. They will list your blog under the appropriate categories with a description and other relevant information.
The submission process is similar to that required of other directories. You may be asked to provide the URL for your RSS feed (if available), as well. Often, blog directories request either a link back to the directory or the inclusion of a graphical button on your blog as a precondition for inclusion.
As blogging grows in popularity, these blog directories are becoming important locations for many searchers. Some people rely on these to find timely and interesting information instead of traditional search engines. You cannot afford to overlook listing your site on some of the more popular blog directories.
You can find lists of blog directories in many places, or you can simply search for blog directories using your favorite search engine. One good list of directories can be found here.
Some of the blog directories also attempt to double as active blogger communities. Thus, in some cases it may be necessary to create a membership to the site first. This is generally a quick and easy process.
The ping is another unique tool for blogs that enables you to notify blog directories that your site has been updated. A ping is nothing more than a quick transmission to the blog directory, notifying them that there is new content.
These pings can send you to the top of the “updated blogs” lists, improve your visibility and increase traffic. It has also been shown that pinging can alert spiders from search engines to check out your site for updates and indexing.
Pinging should be done every time new content is added to your blog. However, if you are adding several posts in rapid succession, you may want to either ping only once or spread out your posts over a longer period of time. Many directories and blog services do not look at over-pinging favorably.
The easiest way to ping directories is through the use of an automated tool. There are two popular pinging devices you can access that will notify a host of services every time you have made an update. The more venerable of the two is Ping-o-Matic. A newer entry into the free ping tool category is Pingoat. Pingoat operates a bit more quickly and seems to service more directories.
Making Money With Small Reports
Before I share this incredibly profitable business model, let me first explain the concept.
Here’s the idea:
Write a small report (approximately 7-15 pages) to sell online and, over time, grow that singular small report into a huge information empire consisting of reports, full-length products,
membership sites, high-ticket premium products, e-coaching and more.
Everything hinges around being able to write small, 7-15 page reports. Throughout EVERY stage of this business, you will NEVER be required to write anything more than 7-15 pages.
- ⇒ As you grow your business into full-length products, you’ll never write anything more than 7-15 pages!
- ⇒ As you grow your business into a membership site, you’ll never write anything more than 7-15 pages!
- ⇒ As you grow your business into high-ticket products, you’ll never write anything more than 7-15 pages!
- ⇒ As you grow your business into premium-priced e-coaching, you’ll never write anything more than 7-15 pages!
- S – SELECT a market.
- M – MEASURE interest.
- A – AUTHOR a report.
- L – LOOK to repeat.
- L – LEVERAGE your assets.
- Identify a red-hot niche with hungry customers.
- Create a product that's highly sought after by those customers.
- Setup a web site to sell the product.
- Rush off to buy pay per click listings and Google Adwords to promote the site.
- Find another red-hot niche and repeat the process.
- Now, that’s a good plan. There’s no doubt that it’s a profitable system.
- Identify a market with hungry customers.
- Create a product that's highly sought after by those customers.
- Setup a web site to sell the product.
- Rush off to buy pay per click listings and Google Adwords to promote the site.
- Find another market and repeat the process.
MacPoker
If you love to play poker online then macpokeronline.com is there for you. This website has been started to provide a huge source of information for Mac Users to play poker. This is something different than other existing websites. Mac Poker Online has teamed up in association with PacificPoker and PartyPoker to offer their readers exclusive poker bonuses.
MacPokerOnline.com is an independent online poker site dedicated to the enhancement mac online poker, strategy and bonus codes. Also a resource for Mac online casino, no download bingo, and poker supplies. Take look at their poker bonus codes for Internet poker sites such as Titan Poker and Full Tilt Poker and cash in on some big bonuses.
They have many good links for mac poker users, and also offer bonuses time to time. Also, you can rely on the sources they provide as it seems to very reliable and reputable website.
For people who love poker, this is a must visit site . It has a wide range and spectrum of poker sites like Pacific Poker, Party Poker and Tilt Poker.
What is most unique about this site is that it has a comprehensive online casino or poker sites that is able to support Macintosh machines. It is generally known that Macintosh users have been having trouble in finding the online casino sites to play. It is largely due to the inability to download the .exe files which is required for games like slots, video poker and lost more.
Mac Poker Online not just comes with a newsletter feature which disseminate the latest offers as well as bonus going on in the online poker and casino sites scene, but also brings you extremely comprehensive reviews to let you have an up front understanding and feel of what it is like to play in various sites. It also comes with system requirement introduction that is very informative.
Advertising
If you are looking to advertise your business you should join Adknowledge, a network that joins a collection of search engines under one roof, minimizes the complications advertisers face in managing traffic on many small search engines. Adknowledge distributes your text-based listing through high-quality traffic channels including email, display and smaller search engines. Every day, they deliver advertisements on behalf of over 50,000 advertisers to many of the top 500 websites on the Internet.
Relying on advanced targeting technology, fraud detection algorithms and end user traffic analysis, Click Scoring Technology helps Adknowledge's advertisers precisely pinpoint individual users most likely to convert within a specific category. Clicks that have a low probability of converting for an advertiser are disregarded by the system and the advertiser is not charged. Advertisers using the BidSystem are only charged for the highest quality clicks! Their Click Scoring technology determines user value and the conversion probability of every click and they use special algorithms to identify click fraud from thousands of sources of traffic and remove those clicks automatically. This gives us the ability to deliver you high converting traffic while never charging you for clicks unlikely to convert.
Adknowledge is the single destination for advertisers looking for quality clicks beyond Google and Yahoo. Additionally, publishers can show Adknowledge ads by utilizing AdStation on their website, email list, or search engine.
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