Determine what formats that you want your RSS Feed or Blog content to be readable in. The more formats that you offer the better. I would recommend, RSS 2.0, Atom or FeedBurners “SmartFeed”. If you are using Blogger it automatically creates an Atom Feed Validate your feeds By going to www.feedvalidator.org Display the RSS feed subscribe buttons on your Blog or Website Homepage in a prominent area, either at the top of the page or in the right hand column. Put a link under your feed buttons that explains what a feed is and how to use the feed. There will be readers that don’t know what these buttons do and how to use them. Update your feed frequently with new content when appropriate. Make sure that you “ping” the RSS & Blog directories after every time that you update your RSS feed (any time you make a new post). You can do this at www.pingomatic.com Promote your RSS News feeds in your newsletter, on your website homepage, with press releases, to your email database list, etc. Submit your feeds to the major feed directories. Check that your feeds are valid at least once a month. Also verify that the feed is correct any time it is updated.
What is a blog? A blog, or weblog, is a website that allows for regularly posted content or articles.
- Blogging is Inbound Marketing
- Blogging helps with SEO
- Blogging helps with social news and networking sites
- Blogging is permission centric
- Funny: “GoDaddy’s 16-Step Checkout: Brainless Marketing At Its Finest?”
- Enticing: “12 Quick Tips To Search Google Like AnExpert”
- SEO: “Free Advertising on Google”
- List of 5 ideas, trends, or thoughts
- Publish a list of links
- Take a recent experience and share it
- Answer questions you received recently
- Comment on other blog articles
- Turn a press release into a blog article
- Email friends and family
- Replace email newsletter with blog
- Trade guest articles with similar blogger
- Promote on social media sites: Digg, Reddit, StumbleUpon, Facebook, LinkedIn
This is a huge question that comes up all the time in the affiliate marketing and black hat forums I frequent. “How do I find niches?” Beginners find this particularly difficult and it really doesn’t need to be. For bottom feeding niches, people would like to just have niches handed to them. The problem with that is that if 10 other people jump into your niche and do things correctly, your income just got murdered. Thus the importance of being able to find your own niches to exploit. As you will agree once finished with this sections, nothing could be easier. Brainstorming Niches Once you’ve done this enough times, you’ll probably be able to gather more niches in an hour than you can use in a month. Here is my favorite method for brainstorming niches: Google Adwords Sandbox Tool The first thing I do is head on over to www.Amazon.com or the Yahoo or DMOZ directory. Or I search Google to come up with a directory that is related to a wide niche. If you have a Google Adwords Account, and you should, you will find a ledger called “tools”: Open it up, select “keyword tool” and then select the “site related keyword”. Enter a portal type website in the box and press “find more keywords.” You can also access this tool here.
Branding yourself on Twitter Keep following what is happening within your field and make sure that you become known for twittering on a subject related to your site. By linking to different quality resources, people will look at you as an expert who knows where to find the best information and who shares knowledge with their followers. Your Twitter profile and reputation is just as important as some clicks. If you have a trustworthy profile you will gain more followers as your profile will look very valuable and knowledgeable. The overall effect of you only posting quality and relevant tweets will be cumulative in the long run as branding is a subtle process that occurs over time. You will become branded as an expert who provides regular insight into your topic and this will expose you to other people who are interested in your subject. Code of conduct for your tweets: ● Be helpful, useful and friendly. The more you give, the more you will receive in return. ● Do not promote your site or your product all the time. You might have gotten somebody to follow you, but if you do not provide value to them, they can just as easily unfollow you. ● Try to grab the attention of whomever is reading by thinking of your tweets as your blog article headlines. ● Make sure to make each tweet interesting and worth reading to your target audience. Post the best you can come up with and hopefully your followers will decide to click on, check out your profile and your site. ● Restrain yourself from tweeting too much about a broad range of personal topics, as many tweets might make your followers unfollow you. Use TweetStats and TwitterFriends to learn more and analyze your tweets. How to optimize the exposure of your tweets ● Use TweetBurner to shorten the URL’s you want to include in your tweets. As tweets are based on 140 characters, this will save you some space for your message. ● TweetBurner will also track how many clicks your tweets get. You can analyze which tweet structures attract your followers the most, what headlines work best, and at what time of the day your tweets get most clicks. ● Use analysis from TweetBurner with service of TweetLater to schedule your tweets to be posted at the best possible times to optimize the exposure and number of clicks. ● Experiment with repeating the same tweet twice a day with some 10-12 hours in between and analyze your results. From my experience, people do not notice that you repeat tweets and your repeat will attract attention, as many new people have logged on since your original tweet some 10 hours before. ● You can automate your tweets even more by using TwitterFeed to have your new blog RSS news feed entries automatically posted to your Twitter followers. I do not use it personally but some might find it valuable.
If you’re a traditional online marketer and are spending the bulk of your time doing any of the following well-known tactics you might be causing your business to die a slow death:
- Article Writing
- Social Media
- Copy Writing
- Link Building
- Getting Paid Traffic
- ecommerce Store building
Social Bookmarking is basically saving a website to your favorites, but posting it to the internet instead. Many of these sites us a “no-follow” attribute for links, but not all of them. It will help with traffic and SEO by using the tools above. Onlywire is an automated social bookmarking tool. It has 18 sites built in to it. You take a bookmarklet and add it to your toolbar in Internet Explorer or Firefox. You click on the bookmarklet and it takes you to Onlywire. Onlywire takes the URL and the title information from the page. Feel free to modify the title, as that will be the anchor text linking to your site. You then choose tags that describe the page you are bookmarking. Onlywire has you separate tags by a space, so you need to cover all your bases when it comes to phrases. I normally create one word with no spaces (affiliatemarketing) and separate with a hyphen (affiliate-marketing) to ensure proper coverage. Each tag has its own page. That page will contain a link back to your site! I recommend using 10 – 20 tags per bookmark. You need to include a description of the link in the comments box. Your description should include any valid keywords you can include, while continuing to make sense. Click on the submit button and you just created over 100 backlinks! The Socializer is a website that helps you bookmark over 50 sites. Be sure to look at each site individually to make sure you separate your tags properly. Some use commas, while others use spaces. Make sure you don’t double bookmark your sites. I keep a small post-it with the sites on Onlywire to make sure I don’t waste any time double bookmarking sites.